Branding to make a mark

Challenge

Ontario Teachers' needed a more recognizable brand identity (it had scored low in that area prior to the redesign), one that communicated permanence in a shifting economic landscape.

Solution

As the leader of the in-house creative team, I collaborated with cross-functional teams to:

• develop a brand vision, tagline and strategy
• create holistic brand guidelines (from brand story, to aesthetics and omni-channel outputs)
• develop user-friendly, highly adaptive templates for PPT, social media, reports and print items, all of which empowered non-designers to created appealing branded content

Results

This rebrand led to increased awareness of OTPP globally, positively impacting their investment teams, and spiked engagements on all social channels. Internally, the new templates sped-up employee communication development, allowing them to create consistent, multi-channel materials.