Global UX
for OTPP

Challenge

With eyes on global expansion, OTPP needed a lightning-fast website that allowed for regionalization (including differentiated content in Asia versus North America). This project required a complete overhaul of the site structure, content strategy, and user experience.

Solution

Using UX and atomic design, my team:

• Re-envisioned the information architecture (IA) and user-experience (UX) to address modern business goals and target audiences.
• created a Figma-based style system "to rule them all" for 7 cross-functional teams to prototype, test and build with consistency.
• built a component-based CMS allowing for dozens of personalized, regionalized components which empowered content creators to instantly-publish, without needing development cycles.

Results

The updated site reduced development costs and led to massive time savings in all facets of communication. The simple, searchable IA targeted core audiences efficiently, identifying and branding to four target groups (Corporate, Investors, Talent, and Plan Members).