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Make & Mentor,
everyday

Building brands that scale and products that resonate through UX & Creative Leadership

Building Complex Financial Products

Award winning Brand Strategist

AI Marketing SEO Expert

Leading UX Redesign of the OTPP Websites

Led enterprise UX redesign for global audiences: 40% quicker publishing and 20% better task completion

OTPP Branding sample

Scaled a $247B investor brand that cut publishing time by 40% and boosted asset speed by 30%

A vibrant rebrand to attract talent to OMERS Pension Plan

Repositioned employer brand that increased quality applicants by 20% and unified design delivery

Rebranding a Travel App

Rebranded SaaS startup and doubled Canadian visibility and 75x’d U.S. reach in one year

Redesigned app UX = 30% more engagement and 2x increase in dwell time

Trusted by Global Brands

Accenture logo

“Tony has that rare ability to lead with both head and a big heart. He brings strategic clarity to the work but never loses sight of the human side of design.

Ryan MacArthur

If you’re working on something complex, messy, or meaningful,
let's work together

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