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Creative Director
UX Leader

I help organizations clarify their brand, improve digital experiences, and lead creative work that performs.

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Trusted by Global Brands

Leading UX Redesign of the OTPP Websites

Rebuilding OTPP’s website for clarity, accessibility, and scale

Led UX and system design for OTPP’s website rebuild, improving navigation, publishing efficiency, and enterprise usability across a complex digital platform.

30 to 40% faster publishing, 20% faster task completion, and WCAG 2.0 AA compliance

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Building a scalable brand system for OTPP’s global organization

Led OTPP’s rebrand by building an accessible design system that improved content creation, strengthened consistency, and supported rollout across teams, channels, and regions.

30% faster content creation, WCAG 2.0 AA compliance, and global rollout across touchpoints

A vibrant rebrand to attract talent to OMERS Pension Plan

Evolving the OMERS brand for a more modern presence

Refreshed OMERS’ visual identity and brand system to improve talent attraction, strengthen alignment, and make the brand easier to use across teams and channels.

A more current employer brand, faster delivery, and stronger internal adoption

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Turning brand, content, and SEO into a stronger growth engine

Connecting brand repositioning, content systems, SEO, and conversion strategy into a more scalable marketing ecosystem.

From 42% to 86% visibility in Canada, near-zero to 6% in the U.S., plus meaningful growth in demos and qualified leads

Rebranding a Travel App

Rebranded SaaS startup and doubled Canadian visibility and 75x’d U.S. reach in one year

Redesigned app UX = 30% more engagement and 2x increase in dwell time

What it’s like to work with me

“Tony has that rare ability to lead with both head and a big heart. He brings strategic clarity to the work but never loses sight of the human side of design.

Ryan MacArthur

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When your brand or digital experience
needs clarity, I’m ready to help

Whether you’re modernizing a digital product, evolving your brand, or leading through change, I bring creative direction and UX leadership that helps teams move forward with clarity.

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