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TONY HANYK

Creative Director & UX Leader

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Clear ideas move people and business

I help complex organizations improve digital experiences, build creative systems, and give teams a clearer way to work.

The OTPP website via an ipad that's on a boardroom desk

A clearer website made publishing 30–40% faster

Led research, information architecture, accessibility, and system design for a global pension organization.

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OTPP's bold & ambitious rebranding

One global brand system. 30% faster delivery

Led an accessible design system adopted across internal teams, global regions, and external agencies.

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An employee-centric rebrand to attract higher quality candidates to OMERS

A stronger employer brand attracted more qualified talent

Led the brand evolution that increased qualified applicants by 20% and 30% faster asset delivery.

View OMERS Rebrand
Transforming a Tourism SaaS company

One brand refresh. 150× U.S. traffic share

Refreshed Driftscape’s brand, UX, and content to grow U.S. and Canadian traffic share

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Clear direction. Generous collaboration.

Tony has that rare ability to lead with both head and a big heart. He brings strategic clarity to the work but never loses sight of the human side of design.

Ryan MacArthur, Lead Product Designer, Manulife

Tony is an empathetic, strategic creative leader and an incredible mentor. He generously shares his knowledge, offers thoughtful guidance, and creates the kind of support that helps people do their best work.

Laura Gotkin, Product Designer, eBay

Tony brings unmatched creativity, charisma, and audience instinct to every project. He listens deeply, adapts thoughtfully, and has a rare ability to inspire teams and turn ordinary ideas into something special.

Adam Amato, Director, Corporate Communications, OMERS

Trusted by Global Brands

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Making and mentoring, every day.

I am a hands-on Creative and UX leader that shapes direction, help talented teams grow, and makes ideas  stronger.

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I do my best work with complex products, ambitious teams, and organizations that value clear thinking, strong craft, and generous collaboration.

"Insert quote here about business impact here"

Ryan MacArthur, Lead Product Designer, Manulife

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