Creative Director & UX Leader
Designing clarity that performs
I’m Tony Hanyk, a Creative Director and UX Leader who turns complicated products, brands, and content into clear, useful systems.
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For more than 15 years, I’ve led design work in finance, technology, advertising and SaaS. I set direction, work beside the people making it, and stay involved
I care about strong craft. I care just as much about helping a team find its confidence, explain its choices, and make better work without waiting for someone else to have the answer.
UX Leadership Certified by The Nielsen Norman Group
AODA WCAG Expert
Make & Mentor
My creative philosophy is simple: Make something real. Help someone grow.
Whether I’m leading a full UX audit, aligning a campaign across departments, or mentoring junior designers, I focus on uncovering unmet needs: in the product, in the business, and in the people I work with. I design for impact, but I lead through clarity and context.
At Driftscape, I built scalable brand and UX systems while coaching junior talent across design and content. At OMERS and OTPP, I helped internal teams adopt new systems confidently: through onboarding tools, workshops, and collaboration with HR, Legal, and Comms leads.
Selected Work & Highlights
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OTPP: Rebranded a $247B investor with a modular, accessible system that cut publishing time 40%, sped up content creation by 30%, and improved task flow 20%.
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OMERS: Led a purpose-driven rebrand that boosted job applicant quality by 20%, reduced asset delivery 30%, and unified design across teams.
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Driftscape: Directed startup rebrand which doubled Canadian visibility, grew U.S. reach 150x, and improved asset production speed by 50%.
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Won CPRS Award for Internal Comms Campaign of the Year by creating an interactive “Whodunnit” mystery game that drove record engagement and educated employees about insider threat risks.
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Over a dozen of industry recognized awards for Design, UX and Performance.
How I work
I lead with structure, strategy, and systems but stay grounded in empathy. I collaborate across product, marketing, content, comms, and dev to align creative execution with business objectives.
I build brand and UX systems that scale, mentor team members into confident contributors, and bring creative thinking into even the most operational spaces.
I also believe creative leadership isn’t just about directing the work; it’s about reducing friction, building trust, and helping people bring their best thinking forward.
Making and mentoring, every day
I am a hands-on Creative and UX leader that shapes direction, help talented teams grow, and makes ideas stronger.
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I do my best work with complex products, ambitious teams, and organizations that value clear thinking, strong craft, and generous collaboration.
“Tony bridges strategy and execution beautifully, translating business goals into thoughtful digital experiences.”
Alex Glinka, Chief Product Officer, Chameleon Digital Media